Berggruen Hotels launches Keys Klub Hotel Parc Estique
Soon after the launch of Keys Hotels’ upscale brand, Keys Klub, Berggruen Hotels, its parent company today announced the name of its first Keys Klub property – Keys Klub Hotel Parc Estique, Viman Nagar, Pune. Under the brand Keys Klub, this 115 rooms property is the first franchised hotel of Berggruen Hotels and is an out performer in the business area of Viman Nagar and Pune airport, known for its quality service, excellent facilities and product offerings.
Keys is a rapidly growing brand that is gaining huge traction and enjoys great visibility across the country. The company is professionally operated with the rich experience of its core management team, and is very promising in terms of the value it can add to Hotel Parc Estique. Personality of Keys Klub is meant to be elite, stylish, world-class and cheerful with cutting edge technology and infrastructure support. Keys Klub Hotel Parc Estique is the perfect match, and this move is in the direction of turning Berggruen Hotels into a holistic hotel company catering to all categories of customers. This also is the launch of its first franchised hotel.
Amidst a range of several international branded luxury hotels around the area, Keys Klub Hotel Parc Estique, is an affordable luxury hotel that boasts of a full service spectrum along with 350-400 square foot rooms, amongst the largest in the city. It aims to appeal to the urbane and contemporary world traveler like senior managers and professionals seeking personalized experience with crisp and prompt business service within a viable price range. It has 115 ambient, boutique, classique and designer rooms, suites and service apartments with ensuite bathrooms, a business floor with a dedicated lounge, a business center, multiple and flexible banquet options for weddings, conferences and meetings, 3 restaurants, a rooftop swimming pool, gymnasium and a full service spa.
With this addition, Berggruen hotels now boasts of 34 properties in 20 cities, of which 13 are operational. By 2016, Berggruen hotels is targeting 75 hotels with an inventory of 6600 rooms. It plans to add at least 2 Keys Klub Hotels into bouquet every year in target cities at Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad. The centrally located Keys Klub Hotel Parc Estique at Viman Nagar is Pune’s only full service innovative boutique hotel. The hotel is a showcase of contemporary design with 4 categories and more than 10 different room sizes and designs to choose from. 4 differently designed rooms; Ambient, Boutique, Classique and Designer have different amenities and are designed to suit a range of budgets covering different lifestyles.
The entire hotel is Wi-Fi enabled and the business center offers free internet to all guests. The expert chefs at the hotel offer you an international range of culinary experiences amongst the best in the city. The all day dining restaurant, ‘Aubergine’ features a diverse menu, combining the tastes of Indian and Global cuisine. For the evenings, there is a cozy gastro bar, ‘Blinque’, which serves Latino Asian cuisine, small meals with new world influence, along with a selection of fine wines and cocktails. The guests can also enjoy the view of the city with amazing rooftop pool side experience at Lava– The signature Rooftop Grill serving Nouvelle Pan Indian cuisine.
The guests can also relax at the rooftop lap pool and fitness center. Adjoining the pool is Svahaa, The Smart Spa. The hotel also provides excellent Banquet facilities for all budgets and events making it a preferred choice for corporate meetings and family functions. 8 venues spread out in different parts of the hotel create a lifestyle ambience unlike typical convention hotels that have a huge section separated for meetings and conferences only. The hotel is fully equipped to handle meetings, conferences, seminars and parties from 8 persons to 300 persons.
Funded by Berggruen Holdings, a New York headquartered proprietary fund, Berggruen Hotels was formed in September 2006. It boasts of a strong management team. The top management has a cumulative experience exceeding 250 years. Berggruen Hotels launched its first brand“KEYS HOTELS” in January 2007 and positioned it as mid-market hotels. KEYS HOTELS already boasts of 34 properties in India including those under development and follows the following modes of growth: Buying land, building and operating, Management contracts, Lease arrangements and now franchise.
Over the years, Keys Hotels has been on an aggressive growth trajectory with addition of several owned, managed and franchised business hotels. Of the total current portfolio of Keys Hotels, 13 properties are in operations with 6 owned and 7 hotels under management and franchise contract with an inventory of over 1,300 rooms, while 21 properties are in various stages of development, slated to open in due course of time. Keys Hotels currently has presence in Aurangabad, Bengaluru, Chennai, Ludhiana, Mumbai, Pune and Thiruvananthapuram with Keys Business hotels while Mahabaleshwar andGoa with Keys Resorts. The Keys serviced apartments are operational in Whitefield, Bengaluru.