Go Fiji, Be Happy!

honey treat spa at Fiji
honey treat spa at Fiji

Tourism Fiji has unveiled new branding and advertising that positions Fiji as the happiest place on earth. This is the culmination of a new global strategic direction launched around the world with a new website design, social media/PR and advertising campaign. The branding reflects consumer insight that identified Fiji as the Happiest Place in the World in the 2011 WinGallup Global Barometer of Happiness.

CEO of Tourism Fiji, Rick Hamilton said this finding provided the perfect opportunity for the development of a new creative platform: ‘Fiji – where happiness finds you.’

“When you think about it, the whole world is continually looking for happiness,” Hamilton explained.“But actually, it’s Fijians, the people who are trying the least, who have it the most. We wanted to demonstrate why Fiji is the happiest place in the world and ultimately to show how this happiness can be transferred to our visitors.”

Hamilton said the brief was to develop the brand and strategy to represent the essence of Fiji – the people’s spirit and friendliness, the place and the experiences.

“Fiji offers an idyllic environment and diversity of experiences and this gives it a unique identity,”Hamilton added. “The locals make our visitors smile and feel happy and we also wanted to demonstrate the culture and choices offered on our serene and relaxing tropical islands.”

“This is crucial, because it’s what sets Fiji apart from other island destinations. They all have beautiful beaches, sun and clear water, but none of them make you feel the way Fiji does,” Hamilton said.

The campaign was shot over two weeks on location in Fiji in the Mamanuca and Yasawa island groups, Denarau, Nadi, the highlands and the Coral Coast on Viti Levu and Tavenui in the north.

Fiji is blessed with 333 tropical islands that are home to happiness. For the perfect holiday, it offers affordable accommodation all the way through to exclusive 5 star resorts, bunk down in a hostel or book an island to yourself. Famous for its soft coral diving, white sand beaches and pristine natural environment Fiji is a leader in eco-tourism. For business travel there is no better place halfway between North America and Asia. Weddings and honeymoons in Fiji are a dream of a lifetime, and families and children have a special place here.
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