World through my eyes
Located in Siberia, Lake Baikal is the largest, deepest, and richest freshwater lake in terms of biodiversity in the world. The annual Baikal Ice Marathon offers competitors from around the globe the opportunity to race across the frozen surface with the goal to help keep the water clean. One of the top 25 adventure marathons in the world, the Baikal Ice Marathon is both psychologically and physically demanding. The event is held at the start of March, when practically the entire lake is covered in ice. It is a long, cold, lonely 42.2-kilometre trail across the barren white landscape where progress is marked only by checkpoints positioned at 5 kilometre intervals. The vast open spaces, the bright rays of the sun, and the incredible, breathtaking beauty of the landscape help the hundreds of elite runners complete the course between the opposite shores.
Carl F. Bucherer keeps the commitment to environment
With their participation in the 14th Baikal Ice Marathon, Carl F. Bucherer once again demonstrated a respectful attitude toward the environment and the brand’s commitment to the value of preservation. The idea of participating in one of the world’s most difficult tests of strength and endurance was born in September 2017, when the Swiss watch manufacturer’s Executive Vice President Sales, Laurent Lecamp, and friend of the brand, renowned businessman, and four-time IRONMAN finisher Vladimir Voloshin first met at the opening of the Carl F. Bucherer boutique in Moscow, Russia.
Along with the values of the watch brand itself, both men share a passion for sport, considering it a source of inner strength and inspiration that allows them to move forward innovatively while preserving traditions. To prepare for the challenging race, Laurent Lecamp and Vladimir Voloshin, who live in different parts of the world, developed a groundbreaking formula for cooperation based on their shared outlook and values.
Due to extreme weather conditions, temperatures of –31°C, and a wind speed of 108 km/h, this year’s marathon had to be cut short after 21 kilometers, turning it into a challenging half-marathon with 153 participants. Laurent Lecamp and Vladimir Voloshin both finished 56th.
Lake Baikal is located on the border of the Irkutsk region and Buryatia and is a UNESCO World Heritage Site. The lake’s shape is reminiscent of a giant crescent moon, stretching some 620 kilometers from the Northeast to the Southwest. Its width ranges from 24 to 79 kilometers. The ice marathon crosses over one of the most beautiful parts of the lake. As part of the Winteriad, a larger winter games festival that takes place at Lake Baikal, the Baikal Ice Marathon is held for a noble cause – the preservation of clean water. All of the participation fees from all of the athletes are donated in full to protect the lake and to maintain its purity and beauty. By participating in the event, Carl F. Bucherer is once more demonstrating their commitment to the value of preservation by supporting various international environmental projects.
A Strong Friendship
The Baikal Ice Marathon marked the start of a close relationship between Carl F. Bucherer and Vladimir Voloshin. In April, Vladimir Voloshin will visit the company’s headquarters in Lucerne and the manufactory in Lengnau, Switzerland. “Being a friend of the watch brand Carl F. Bucherer is a great honor and a great responsibility at the same time,” said Vladimir Voloshin. “We complement one another perfectly because we share the same goals and values. Reliability, accuracy, and quality are extremely important to me, as these characteristics are what enable people to achieve good results in both business and sport.” Laurent Lecamp said: “Our shared experience of coping with extreme situations was unforgettable. It was proof that together, we can overcome any obstacle.”
With a career in international marketing that spans more than 20 years, Vladimir Voloshin has worked for global companies in the Baltic states, Scandinavia, the United Kingdom, and Russia. He is the Managing Partner of Newman Sport & Business Consulting, founder of the international IRONSTAR triathlon competitions and the ROSA RUN festival, host and moderator of a talk show featuring business leaders and top athletes, and an expert speaker at international marketing conferences and at TED events. He is also the first President of the Moscow School of Management SKOLKOVO Alumni Association.
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