ASUS dumps its ZenUI for Android Oreo in its new Zenfone Max Pro M1

Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. 

But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPhone or Apple as such continued to be the antagonist even for the Zenfone 3 series.

Also read: ASUS goes premium, in show and in phones as well

Since than ASUS has stuck itself to challenging competitors more from its segment.It was Gionee M5 plus against Zenfone Max, Oppo F1 Selfie expert against Zenfone Selfie and now Xiaomi Redmi Note 5 Pro against Zenfone Max Pro M1 launched today. A pro v/s a pro! It was the global launch for the latest smartphone from the ASUS stable in Delhi. Clearly ASUS is repositioning itself in the under-20K Rs smartphone segment.

This phone is the extension of the Max series of phones meant for heavy power users. Hence ASUS has maximised it with some newest features, few of them are firsts for an ASUS phone, just like it is the Android 8.1 Oreo. ASUS has dumped its trademark ZenUI for this phone.

As for the other features, ZenFone Max Pro packs a massive 5000mAh battery, a 15.2 cms (5.99) FHD+ Full View display and a dual-camera system into an compact metal body. It is powered by the fast and energy-efficient Qualcomm® Snapdragon 636 Mobile Platform, with Adreno 509 graphics for enhanced responsiveness and outstanding gaming performance. The smartphone’s exquisite design features a stylish aluminum-alloy body and 2.5D-curved display glass, and is available in two stunning finishes: Deepsea Black, and Gray. But users will certainly miss the Corning Gorilla Glass protection in this price segment. The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. The ZenFone Max Pro (M1) has a high-capacity, high-density 5000mAh battery — the most powerful in the ZenFone Max Series — but here again users will miss the fast charging support, that is almost a norm now elsewhere. 

Also read: Zenfone 4 Selfie: Putting a jigsaw puzzle together

Immersive Display and Audio

The 15.2 cms (5.99) Full View FHD+ (1080 x 2160) display in the ZenFone Max Pro features stunning 450cd/m2 brightness, class leading 1500:1 contrast ratio and an 85% NTSC color gamut to provide users an magnificent visual experience. The ultrawide 18:9 aspect ratio and slim bezels provide a greatly expanded viewing area that makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there’s less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen. 

Max Box

For powerful, immersive high-quality sound, the ZenFone Max Pro (M1) features a five-magnet speaker driven by an NXP smart amplifier that delivers higher volume with lower distortion. Compared to single-magnet speaker performance, the ZenFone Max Pro (M1) delivers 41% louder sound, 14% better low-frequency response and 12% less distortion. When coupled with Max Box, the volume can increase up to 2X louder. This Max Box comes free box packed with every unit of new phone. Interestingly, this Max Box will remind old-timers of the Audio Booster that came with Nokia 7210 Supernova almost a decade back. Actually that Audio Booster from erstwhile Nokia looked more durable and stylish in comparison to this Max Box from ASUS.

Also read: Its now dualfie time with Vision 3

Dual rear cameras

The ZenFone Max Pro (M1) comes with a dual-camera. Main one is a 13MP sensor with a f/2.2 wide-aperture lens. The secondary 5MP rear camera is a dedicated depth-sensing camera for bokeh effect in portraits and close-ups. Through the initial looks, the camera leaves much to be desired. It also has a 8MP front camera. It also has led flash light with both rear and front cameras. All other trademark ASUS beautification features are also there. ZenFone Max Pro (M1) shoots video at up to 4K UHD resolution.

Dual SIM slots and an expandable storage upto 2TB

The 2.5D-curved front edges make the ZenFone Max Pro (M1) comfortable to hold, with significantly less bulk than a standard 6-inch phone. The ZenFone Max Pro (M1) is available in two stunning finishes to match the user’s style: Deepsea Black and Meteor Silver. The ZenFone Max Pro (M1) comes with two SIM slots supporting 4G LTE, and an additional microSD slot to expand storage by up to 2TB. Its convenient triple-slot tray lets users install two SIMs and a microSD card in one easy step.

The ZenFone Max Pro (M1) is easier to use and more convenient than ever, with a new face unlock feature that lets users unlock the phone simply by looking at it — the perfect solution for messy or gloved fingers. In addition, ZenFone Max Pro (M1) sports a rear fingerprint sensor. Although both the features are yet to be tested in actual conditions for their efficiency.

A hands on experience

Special Launch Day Offers and Pricing

ZenFone Max Pro (M1) smartphone is also the first smartphone to be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart. It goes on sale from 3rd May 2018. Flipkart launches ‘Complete Mobile Protection’, India’s end to end post sale assurance at a special introductory price of just Rs. 49 in partnership with Asus especially with this phone. It offers comprehensive coverage and ultimate convenience to the customer with doorstep pick up and drop service. In addition, there is an extra Rs. 1000 off over regular exchange of models and to spread buying cost a special no cost EMI, upto 12 months on all credit cards and Bajaj Finserv Limited. ASUS ZenFone Max Pro (M1) will be available in two variants namely 3GB / 32GB for Rs.10,999 and the 4GB / 64GB for Rs. 12,999. There will be soon a third variant as well- a 6GB / 64GB with 16MP + 5 MP rear camera and 16 MP front camera. That will be available for 14,999 Rs. But only sometime later.

Also read: ASUS goes MAX with its new Zenfone

Vodafone also has an offer on ZenFone Max Pro M1 for benefits up to Rs.3200. Offers include, Free additional data, Free Red Sheild Device security plan for 2 years and weekly telecom and non-telecom offers for youth customers.

Have you used any ASUS smartphone? How was the experience? Let us know in the comments section below.

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