Middle East has always been a favourite hunting place for travellers from India. But Dubai, for all lot of reasons, always had a larger share in the pie. However in recent years, other places have been trying hard to match up the pace with Dubai. So, while in UAE itself places like Abu Dhabi have grown popular, elsewhere in Gulf- countries such as Saudi Arabia, Oman and Qatar are coming up with new ideas and new developments to attract the travellers. And they have been indeed quite successful. Look at Qatar, which has got a newest addition to its unmatched tourism attractions.
With the completion of outdoor park in the second phase, world’s first ANGRY BIRDS WORLD entertainment park is now complete and running. Park marked its Grand Opening at Doha Festival City recently, welcoming guests into Qatar’s unique indoor and outdoor destination. Home to the world-famous Angry Birds flock, the 17,000 square metre nest brings a riot of fun for the whole family.
Indoor section of the park was launched in July last year. The park now extends the same excitement to its enchanting outdoor section, as part of the second phase. New attractions include the 42 metres high Super Slingshot themed around the classic bird-flinging gameplay that catapults guests more than 60 meters into the air, offering a truly heart-pounding experience. The Red’s House offers sand play activities for little ones while the Raft Battle takes visitors on a voyage from the Bird Island to the Piggy Island in an interactive cinematic experience. For a hearty dose of thrill, guests can climb aboard the Angry Coaster or simply head to the park’s City Studio to experience wall climbing, parabolic slides, roller gliders and ropes course.
Once indoors, visitors can enjoy exhilarating rides or a laser tag battle. The park also boasts the world’s first indoor/outdoor karting track and The Big Tree – a multi-level creative playground offering a variety of edutainment workshops for little ones, and exciting challenges such as ropes course and zip line. Visitors can keep the energy soaring at the Trampoline Universe, comprising a basketball court, foam pit and a kids’ court. With family entertainment at the heart of its offerings, the park is rolling out a host of attractions that will engage and entertain one and all, including an array of F&B outlets with an exclusive angry birds themed menu in addition to private birthday rooms and official merchandise from the cluster of retail stores across the site.
Commenting on the opening of the Angry Birds World, Rashed AlQurese Chief Marketing Officer Qatar National Tourism Council (QNTC) said: “We continue to deliver on the Next Chapter’s promise of enhancing the Qatar visitor experience and our private sector partners’ support in this regard is of high value to us. Urban and family-oriented entertainment is one of the six areas that we are focusing on for the development of tourism sector. We are pleased to see the Angry Bird World added to the list of Qatar’s unique visitor experiences. Such amazing indoor recreational facilities combined with our calendar of festivals will give tourists more reasons to visit Qatar throughout the year.”
Ali Bin Mohamed Bin Khalifa Al-Attia, Deputy CEO of Leisure, owner of Trimoo Parks – the company operating the entertainment park, commented: “We are extremely delighted to open our doors to a first-of-its-kind indoor outdoor destination. Visitors can enjoy a uniquely immersive experience that will delight the whole family – children and adults alike.” “The Angry Birds celebrate their 10-year anniversary this year, but our work has just begun in terms of expanding the brand’s footprint and establishing multiple touch points with our fans worldwide,” said Simo Hämäläinen Head of Brand Licensing at Rovio Entertainment. “Angry Birds World is a fantastic “fun for the whole family” attraction that shows the mass appeal of the Angry Birds brand and the joy it brings to people of all ages.”
ANGRY BIRDS WORLD constitutes one of the three major entertainment parks that are managed by Trimoo Parks at Doha Festival City, located along Al Shamal Road. The mall is home to VIRTUOCiTY – the region’s first gaming capital, and soon to open SNOW DUNES – the country’s first indoor snow park. ANGRY BIRDS WORLD is a pioneering concept introduced and developed by Trimoo – the world’s ground-breaking experience innovators; in collaboration with Talal bin Mohammed Trading (TBMT), the exclusive licensee for Qatar, and Rovio Entertainment Corporation, one of the world’s biggest mobile game brand licensors and creators of the hugely popular Angry Birds game series, that has 4 billion downloads since 2009. Whereas, Trimoo Parks is a leading operator of ground-breaking entertainment concepts in Qatar. The company is currently managing the different operational departments of the three entertainment parks – ANGRY BIRDS WORLD, VIRTUOCiTY and soon-to-open SNOW DUNES – at Doha Festival City, created exclusively for Qatar.
Doha Festival City, is the largest entertainment, fashion and dining destination, which has more than 400 carefully selected international and local brands. It is home to some of the most anticipated names, many of which are making their Qatar debut; including Harvey Nichols, Charlotte Tilbury, Kiehls, Smashbox, Dior Beauty Boutique and ACE. The destination is also home to the country’s only IKEA which has been trading since 2013. Upon completion, there will be over 100 places to dine and relax including restaurants, cafés and casual dining outlets. From well-loved brands such as Nando’s Cheesecake Factory, PF Chang’s and Texas Roadhouse, to unique to Qatar or debuting concepts including Jamie’s Italian, Café Coco, 800 Degrees and Aimee’s Cafe.
As a destination with a world-class Family Entertainment Complex, Doha Festival City is also home to indoor and outdoor attractions unique to Qatar – from the country’s first VOX Cinemas 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling, it is designed to appeal to all ages. As a ‘Smart Mall’, it offers innovative digital options including free Wi-Fi and digital way finding to enhance consumer experience and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.
Do you still enjoy the Angry Birds game? Then this park is for you. Why don’t you make it during coming summer holidays! With excellent connectivity and hospitality, Qatar will be fun.
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