Tag: Android

Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick.  But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho