The launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
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There seems to be shift in war to capture mid-range smartphone market. With improved technology, focus suddenly seems to have shifted on battery performance. Hence, the day GIONEE advertised its new M5 plus with 5020 mAh battery power, ASUS also launched the advanced version of one of its latest smartphone – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available fo
Read MoreHow often will you be forced to leave your bulky DSLR camera just because you are not willing to carry any bag! And how often will you rue not carrying your DSLR because you could not capture an unexpected scene desirably due to not been able to get too close to the subject! But now, with a smartphone like ASUS Zenfone Zoom you can breathe easier. Phone companies have always been making their cameras smarter and fancier. Adding an optical zoom to the smartphone camera has been always a tough task- physically as well as technologically. Having overcome that challenge ASUS has brought out a real masterpiece. If you are a photographer, you can now afford to forget or even deliberately keep aside your DSLR, when on move. Zenfone Zoom has been designed specifically for high-end photography.
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