Tag: Brand USA

Land of dreams on a digital missionLand of dreams on a digital mission

USA has always branded itself as a ‘land of dreams’ for travellers around the world. So much so that it even launched a music video ‘Land of Dreams’ by Rosanne Cash and John Leventhal to market itself in potential markets. Interestingly four years after the launch this song still continues to be best showcase for […]



IIFA 2014 in Tampa BayIIFA 2014 in Tampa Bay

The 15th Annual IIFA (International Indian Film Academy Weekend & Awards)  Weekend & Awards will be held in Tampa Bay in June 13 – 15, 2014. IIFA is an organization dedicated to promoting Indian Cinema internationally. India is the largest producer of movies in the world, producing over 1,000 films annually and selling more than 4 billion […]


Brand USA on India Travel MissionBrand USA on India Travel Mission

Brand USA, the United States of America’s first-ever nationally coordinated tourism-marketing organization, today concluded its second India Travel Mission. Organized between September 22 to September 26, 2013 in New Delhi and Mumbai, the mission witnessed the participation of 47 delegates, representing 31 organizations from various U.S. destinations, attractions, hotels and destination management companies. The travel mission included two […]