Tag: Fiji

Tourism Fiji has unveiled new branding and advertising that positions Fiji as the happiest place on earth. This is the culmination of a new global strategic direction launched around the world with a new website design, social media/PR and advertising campaign. The branding reflects consumer insight that identified Fiji as the Happiest Place in the World in the 2011 WinGallup Global Barometer of Happiness. CEO of Tourism Fiji, Rick Hamilton said this finding provided the perfect opportunity for the development of a new creative platform: 'Fiji – where happiness finds you.' "When you think about it, the whole world is continually looking for happiness," Hamilton explained."But actually, it's Fijians, the people who are trying the least, who have it the most. We wanted to demonstra...