Asus has brought back its ZenUI for ZenFone5Z, which it had done away with in its ZenFone Max Pro M1 just a couple of months back, but it promised to keep it as clean and as blot free as possible. Still that hardly mattered in all discussions around the launch of the new flagship smartphone by the Taiwanese giant. In its first impressions Zenfone 5z looks like a good performer. Asus has tried to pump in many things into its body. So as it has positioned itself as competitor to the likes of OnePlus 6 in performance, it has also simultaneously got itself a notched up display to look like Apple iPhone X. Packed in a aluminium body the phone comes in two colours- meteor silver and midnight blue. So, a notched display in 6.2 inches screen size is what makes it look smarter and trendy. Go
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Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho
Read MoreFront cameras of your smartphones are again in focus. Just a year after it upgraded its Zenfone Selfie to launch a new set of diamond cut phones, ASUS has come up with a whole series of Zenfone 4 for selfie addicts. Zenfone 4 Selfie series has already been launched by the Taiwanese maker in other countries and now it comes to India. On Thursday, it launched three models in the ZenFone 4 Selfie series- Zenfone 4 Selfie Pro, the top notch one with a price tag of Rs 23,999 and then there are two models of Zenfone 4 Selfie- one with the dual cameras and another with just single camera. Dual camera version comes at a price tag of Rs 14,999 and single camera version for Rs 9,999. ASUS has also announced to extend its partnership with e-retailer Flipkart and hence these phones will be availabl
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