‘Dosti ki hai toh nibhani padegi’ – a famous dialogue from a classic Bollywood movie. Sounds too cheesy? Absolutely not. A recent study commissioned by the leading private non-life insurer on the occasion of World Tourism Day reveals that Indians take vacations with their buddies (aka “Buddycation”) and make compromises individually in order to fulfill promises of the whole group. Friends playing in waves on beach The survey by ICICI Lombard suggests that school or college friends in India are more inclined to meet over an annual ‘Buddycation’ (21%) than during their annual alumni meet (16%). As per the survey, respondents in Mumbai (29%), Ahmedabad (26%) and Hyderabad (22%) are most likely to to take an annual vacation with friends, while respondents in Chennai (32%) and Delhi (22%...
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