Asus has brought back its ZenUI for ZenFone5Z, which it had done away with in its ZenFone Max Pro M1 just a couple of months back, but it promised to keep it as clean and as blot free as possible. Still that hardly mattered in all discussions around the launch of the new flagship smartphone by the Taiwanese giant. In its first impressions Zenfone 5z looks like a good performer. Asus has tried to pump in many things into its body. So as it has positioned itself as competitor to the likes of OnePlus 6 in performance, it has also simultaneously got itself a notched up display to look like Apple iPhone X. Packed in a aluminium body the phone comes in two colours- meteor silver and midnight blue. So, a notched display in 6.2 inches screen size is what makes it look smarter and trendy. Go
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Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho
Read MoreSmartphone makers are getting as obsessed with selfie features as are the smartphone consumers with their phone selfies. Just a few months back ASUS tried to widen the selfie with a 120 degree FOV (field of view) ’wefie’ and now InFocus mobiles have gone a step further with their Vision 3 smartphone which gives you a ‘Dualfie’, where you can capture in a single shot image from both the from as well as the rear camera. Thus when you are taking a selfie, you can also show what is happening in front of you, i.e. behind the camera! What more, this front camera also gives you 120 degree FOV. Only catch might be that the rear camera is 13MP and 5MP dual lens and front camera is 8MP, which some people might feel as just OK with current industry trends. But what needs to be considered is that t
Read MoreHonestly enough, I never tried live streaming myself on any social media platform. Never found any occasion to do so, or if there was an occasion, it never came to my mind. Although, before Facebook or Instagram, I had opportunity to go live for my YouTube channel. I would have loved to do that given the number of subscribers, but still I didn't. That makes me really wonder, whether people go live on social media platforms that often! I have indeed seen a few facebookers going live, but not in big numbers. Having said that, I still find it a cool idea to have a smartphone dedicated to live streaming. ASUS has been leader in many technological innovations and now it claims that its Zenfone Live is the first phone to have live beautification technology. So, the idea of phone...
Read MoreThe launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
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