When you’re exploring a city, there's no better way than to visit the places the people who live there like. I have always admired the way the Belgium in general and particularly European Capital region of Brussels has made their tourism more and more accessible, interactive and user friendly. Here comes another first from the beautiful city. From this summer onwards, people who visit the European capital will be able to explore the “real” Brussels. This is because visit.brussels has developed an online, free guide in real time: “now.brussels”, a unique opportunity to discover “the Brussels of the people who live there”. One can now find exactly what it needs at a glance, as it offers a customised, selection conveniently near you, and takes into account your immediate wishes, as ...
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TripAdvisor is soon going to acquire a full-fledged social media avatar as good as Facebook, Instagram, Twitter and FourSquare. It will create a social media platform for travel and makes restaurant critics, travel experts and influencers of every user. TripAdvisor unveiled a new site and mobile experience launching later this year. Currently in beta, the world's largest crowd-sourced travel platform is evolving to become the most personalised and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better with relevant advice and information from people and experts they trust. During a preview event in New York organised for press on Sept 17, a demonstration of the new platform revealed that the new TripAdvisor will be optimised ...
Read MoreHonestly enough, I never tried live streaming myself on any social media platform. Never found any occasion to do so, or if there was an occasion, it never came to my mind. Although, before Facebook or Instagram, I had opportunity to go live for my YouTube channel. I would have loved to do that given the number of subscribers, but still I didn't. That makes me really wonder, whether people go live on social media platforms that often! I have indeed seen a few facebookers going live, but not in big numbers. Having said that, I still find it a cool idea to have a smartphone dedicated to live streaming. ASUS has been leader in many technological innovations and now it claims that its Zenfone Live is the first phone to have live beautification technology. So, the idea of phone...
Read MoreUSA has always branded itself as a ‘land of dreams’ for travellers around the world. So much so that it even launched a music video ‘Land of Dreams’ by Rosanne Cash and John Leventhal to market itself in potential markets. Interestingly four years after the launch this song still continues to be best showcase for Discover America. But now the dreams are being disseminated digitally as well. At least, that’s what the fourth annual Brand USA mission to India promised. Starting this year, Brand USA, the agency that looks into the marketing and promotion of destination USA in international markets, will commence direct consumer campaigns in the Indian market. These campaigns will be more “digital” in character, with focus on young travellers and undoubtedly many of these campaigns w...
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