The launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
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There seems to be shift in war to capture mid-range smartphone market. With improved technology, focus suddenly seems to have shifted on battery performance. Hence, the day GIONEE advertised its new M5 plus with 5020 mAh battery power, ASUS also launched the advanced version of one of its latest smartphone – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available fo
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Putting up together an excellent smart phone is not an easy task and putting up and excellent show to launch an excellent phone really needs extra smartness. I never thought that Asus as a tech brand and Zenfone as a smart phone is so popular until I landed at Jawaharlal Nehru stadium in New Delhi on last Thursday. When I had tweeted about the event earlier that day, one of my followers had actually asked- ‘they are launching in a stadium? Great.’ Actually even till then, I had not anticipated it to be that big. Had been to many launches, hence JLN stadium was for me just a venue. I knew Sonakshi (Sinha) was coming but then that’s normal for various launches these days to rope in a Bollywood star to get extra coverage. (view the slideshow) But it was real big. It was not just a f...
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