Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho
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Smartphone makers are getting as obsessed with selfie features as are the smartphone consumers with their phone selfies. Just a few months back ASUS tried to widen the selfie with a 120 degree FOV (field of view) ’wefie’ and now InFocus mobiles have gone a step further with their Vision 3 smartphone which gives you a ‘Dualfie’, where you can capture in a single shot image from both the from as well as the rear camera. Thus when you are taking a selfie, you can also show what is happening in front of you, i.e. behind the camera! What more, this front camera also gives you 120 degree FOV. Only catch might be that the rear camera is 13MP and 5MP dual lens and front camera is 8MP, which some people might feel as just OK with current industry trends. But what needs to be considered is that t
Read MoreFront cameras of your smartphones are again in focus. Just a year after it upgraded its Zenfone Selfie to launch a new set of diamond cut phones, ASUS has come up with a whole series of Zenfone 4 for selfie addicts. Zenfone 4 Selfie series has already been launched by the Taiwanese maker in other countries and now it comes to India. On Thursday, it launched three models in the ZenFone 4 Selfie series- Zenfone 4 Selfie Pro, the top notch one with a price tag of Rs 23,999 and then there are two models of Zenfone 4 Selfie- one with the dual cameras and another with just single camera. Dual camera version comes at a price tag of Rs 14,999 and single camera version for Rs 9,999. ASUS has also announced to extend its partnership with e-retailer Flipkart and hence these phones will be availabl
Read MoreHonestly enough, I never tried live streaming myself on any social media platform. Never found any occasion to do so, or if there was an occasion, it never came to my mind. Although, before Facebook or Instagram, I had opportunity to go live for my YouTube channel. I would have loved to do that given the number of subscribers, but still I didn't. That makes me really wonder, whether people go live on social media platforms that often! I have indeed seen a few facebookers going live, but not in big numbers. Having said that, I still find it a cool idea to have a smartphone dedicated to live streaming. ASUS has been leader in many technological innovations and now it claims that its Zenfone Live is the first phone to have live beautification technology. So, the idea of phone...
Read MoreAsus launched its Zenfone 3 series in August this year, less than three months back. (Read the post: ASUS goes premium) Earlier in June it had launched superpower version of its phones- Zenfone Max (Read Review: A Power Packed Maximiser.) It has quickly realised that it is time to combine the battery of Max with premium features of Zenfone 3. Hence came the idea of Zenfone 3 Max which was launched in India today, 9th November 2016. At the onset, I will like to tell you that Zenfone Max had a 5000mAh battery, while Zenfone 3 Max has a 4100mAh battery. Probably the additional features of Zenfone 3 have not let room for a bigger battery! Well, the new smartphone will be available in two variants, 5.5 inch (ZC553KL) and 5.2 inch (ZC520TL), priced at INR 17,999 and INR 12,999 respectively. P
Read MoreThe launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
Read MoreLenovo, the world’s largest PC maker and a significant player in tablets and smartphones, has announced the launch of its latest convertible laptop in India, the YOGA 710. Powered by a 6th Gen Intel Core™ i7 processor, the new 14-inch YOGA 710 boosts high performance and long battery life so users can leave their cords at home for longer. It is the perfect fit for travelers and mobile multi-taskers who are productive on the road. The YOGA 710 comes with one of the most unique accessories – the wireless YOGA Mouse which can also double up as a remote control for an on-screen presentation. Remarkably connected YOGA 710 for extreme travel-readiness Beautifully slim and light, YOGA 710 is one of the most powerful and portable convertible laptops in the market that enables users to multit
Read MoreSelfie expert smartphones are selling like hotcakes. Close on the heels of Oppo's plans to launch its F1s Sefie Expert Camera, ASUS has already launched upgraded version of its Zenfone Selfie in India. Zenfone Selfie, launched last year was a huge success for its selfie specific features. After that smashing success ASUS has launched a newer version of the Zenfone Selfie (ZD551KL) in India. Crafted to give selfie habits a makeover, the all-new Zenfone Selfie offers a powerful performance with a Qualcomm Snapdragon 615 processor combined with a 3GB RAM and 16GB memory that is expandable up to 128GB. The Zenfone Selfie also comes with a diamond cut back, beautifully fashioned and aimed at delivering a luxury and designer experience to the user. For a price of INR 12,999, the smartpho...
Read MoreAlmost two years ago when I went to Uttarakhand Himalayas for 14 days to document the Nanda Devi Rajjat Yatra, I was carrying my old love Nokia C7 phone with me (as a phone companion only, my camera gears were altogether different). I loved that phone for its toughness and camera quality. The phone had a 1200mAh battery and the Sonilex power bank that I carried on the trip had a 3600mAh battery, theoretically enough to charge my phone three times. Last year when I got a ASUS ZenFone2 Laser, it had a 3000mAh battery. Now last month I received new ZenFone Max for review and when I opened the box six days after receiving it, the message said that the phone had been in the box in the power on mode ever since it left ASUS India office. The phone was actually on and the power meter on the...
Read MoreNow Asus brings you a home robot- Zenbo. This is a friendly and capable home robot designed to provide assistance, entertainment, and companionship to families ASUS Zenbo arose from Chairman Jonney Shih’s ambition to enable robotic computing for every household. Zenbo is meant to address the needs of each family member in this ubiquitous computing era. With a full range of capabilities, including the ability to move independently and understand spoken commands, Zenbo can assist in the home and interacting with him is easy and fun. Zenbo is designed for everyone, but he has specific functionality that helps senior family members safeguard their health and well-being as well as enjoy a connected digital life. As a home care assistant, he proactively provides convenient, spoken reminder
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