Tag Archives: the Smurfs

SMURFS: A BELGIAN CREATION READY TO TOUR THE WORLD

Holy Smurf! Come along to an unusual immersive experience that will prepare Belgians (and all Earthlings) for Smurf life. In 1958, Belgian writer Pierre Culliford, also known as Peyo, fell in love with the mischievous little blue gnomes while writing a Johan and Peewit story (The Flute with Six Holes). Sixty years later, Smurf Village 2.0 has come to the Brussels Expo. Come and meet Peyo’s star creations from 9 June 2018 until the 27 January 2019 in Hall 4. Their empire includes more than 50 million comics sold in more than 90 countries, 272 TV episodes broadcast in more than 100 countries, 41 YouTube channels, 3 feature-length films and 4 theme parks. If you haven’t heard of the Smurfs by now, ghastly Gargamel will turn you into salt dough! 

2018: YEAR OF THE SMURFS

Only a country as Smurf-tastically surreal as Belgium could name 2018 the ‘Official Year of the Smurfs’. The Minister of Foreign affairs is mobilising his global network of diplomats for this special occasion. Brussels Airlines is also transforming an Airbus A320 into a colourful ‘Aerosmurf’ (take a look at the background). Over the years, Peyo’s little blue gnomes have become the most authentic ambassadors for Belgian humour and values. The Smurfs made their debut in the world of comics in 1958, as minor characters in one of Peyo’s earlier Johan and Peewit medieval adventures. In order to celebrate the Smurfs’ sixtieth birthday in style, the IMPS society wanted to use their copyright to the Smurf universe to create a major event to celebrate Peyo’s impressive legacy. This initial idea was coupled with the creativity and know-how of Stéphan Uhoda and his team. This association gave life to The Smurf Experience.

LED BY SEASONED PROFESSIONALS

The Smurf Experience is a fully immersive show. ASBL L’Usine à Bulles will be responsible for production and creation, as part of a co-production with DC&J Création. Meanwhile, operations will be led by Cecoforma (Uhoda group), an organisation specialised in communication and events. They are well known in Brussels and Wallonia, and have a strong international network. Leading this unusual project is Stéphan Uhoda, chairman of L’Usine à Bulles and CEO of Cecoforma. Born in 1953 in Liège, Uhoda is a culture and heritage aficionado. He joined his family’s service station business after studying at the University of Liège Administration and Business School.

Also read: Smurfs are coming to Brussels Ice Magic!

In 1978 he went on to manage the company. Cecoforma was involved in the technical assistance sector, in both Belgium and abroad. Uhoda diversified in 1990 after the Wallonia Region bought Cecoforma on behalf of the European Commission. In 2016, he acquired Dynamic Events, a B2B and B2C event management company. As a collector of contemporary art, Stéphan Uhoda has also invested in a number of cultural institutions in Liège. “Arts and culture are sources of inspiration for people, including entrepreneurs. The Smurf Experience is a project that is at the intersection of different kinds of work that the Uhoda group carries out. Above all, it was the product, the Smurfs, which convinced us to take on this project. The Smurfs are an amazingly powerful communication tool for spreading important messages,” says Uhoda.

To bring the Smurf Experience to life, L’Usine à Bulles called on seasoned professionals, starting with set designer Marcos Viñals Bassols from Barcelona. He studied interior architecture at the Institut St Luc, followed by set design at La Cambre. He has worked extensively with Belgian directors and producers. He was responsible for, amongst others, the set design for the Battle of Waterloo Memorial. “I was raised on comics, Peyo’s work in particular. Nowadays, children grow up to cartoon Smurfs on the TV, in cinemas or on YouTube,” explains the designer. “The main challenge to overcome in the Smurf Experience set was how to translate the expectations of the different target audiences (children and ‘big kids’) into something coherent.” Meanwhile, L’Usine à Bulles chose Mario Iacampo as executive producer of the project. He is the managing director of Exhibition Hub, an international exhibition creation, production and distribution company. They have worked on projects such as Van Gogh-The Immersive Experience and The Art of the Brick, which showcased Lego sculptures of American comic-book superheroes.

IMMERSION 2.0 IN SMURF WORLD

From 9 June, the Smurfs are in Hall 4 of the Brussels Expo for six months. They are inviting you to join them in an incredibly immersive world for an unusual adventure that is fun and educational in equal measure. Visitors will feel like they’ve been shrunk to Smurf-size (thanks to out-sized interiors and characters) as they explore the enchanted world full of discovery and danger. In nine unique spaces covering a total of 1,500 m2, visitors can get a taste of the Smurf lifestyle, speak their language and fight their longstanding enemy Gargamel.

What is the Smurfs Experience? By diving into a giant comic strip, visitors will go deep into a magic forest to reach the Smurf village. They will taste a magic elixir in Papa Smurf’s house that will turn them into Smurfs themselves. Far away, Gargamel is working on a terrible machine that will destroy the village’s climate, our climate. Visitors will have to brave the enchanted forest, avoiding terrible traps that lead to the infamous Gargamel’s lair. They will need all the Smurfs’ help if they are to capture the evil wizard and destroy his awful invention. The adventure has a happy ending and visitors are invited to the village party where they can learn the Smurf dance!

PERFORMING ARTS AND TECHNOLOGY

By using the latest technical innovations, this immersive Smurf experience has a realistic interactive dimension. Animated hologram Smurfs are incorporated in the spaces. A computer graphic Gargamel, trapped in a cage, interacts with the audience thanks to live motion capture. There are giant projections on tarpaulins thanks to video mapping and technology developed by Faceshift means visitors can look into a virtual mirror and see a Smurf version of themselves reflected back! There will also be several amazing virtual reality experiences for them to try out. “This technology was specially adapted for the Smurf Experience through the creation of unique content. One of the big moments in the Experience is a virtual reality section where visitors escape Gargamel and fly back to the village on a stork. It’s a gripping, realistic flight!” says producer Mario Iacampo. Dirty Monitor is the company which developed the different apps used in the Smurf Experience.

“We wanted to present the Smurfs as modern characters that have moved with the times, not as old trolls with white beards, no offence Papa Smurf. Since their inception, Peyo’s blue gnomes have always had this amazing capacity for reinvention and relevance. We have ensured that all the technology can be used by all our visitors, young or old,” adds Chloé Beaufays, the Smurf Experience spokesperson.

The performing arts are present throughout this ambitious show. Throughout the visit there are different activities involving characters in costume. Two of them are at the entrance in a comic strip frame to talk to visitors. Others work Grumpy Smurf, Lazy Smurf and Jokey Smurf puppets from a 120cm stand. “These actors share spontaneous interactive moments with the audience. They can adapt each performance to their reactions,” says Mario Iacampo.

DEFENDERS OF UNIVERSAL VALUES

Part of the show’s appeal is the values the Smurfs espouse: honesty, courage, tolerance, solidarity and generosity. They have healthy lifestyles and care about protecting the environment. “These universal values transcend age, gender and culture, and it’s in this spirit that the Smurf Experience was created. The Smurfs’ values encourage you to reflect on the modern world,” explains Véronique Culliford, the CEO of IMPS.

In 2016, the Smurfs were chosen as ambassadors for 17 sustainable development goals (SDG) set out by the United Nations. 195 countries adopted these goals in 2015. The SDG correspond to three main objectives to be fulfilled between now and 2030: end poverty; protect the planet and guarantee prosperity for everyone. They have been chosen as the themes in the educational content incorporated in the Smurf Experience. Seventeen objects scattered throughout the visit embody the SDG and are accompanied by information sheets and projections. For example, there is a washing line for gender equality, a safe to reference the eradication of poverty and a rolling pin is a symbol of reducing economic inequality. There are also teaching materials for school groups which have been produced with the different education systems in the north and south of Belgium in mind. These materials are available in the three national languages.

“The SDG are a fabulous resource for making young children think about sustainable development,” says Marcos Viñals Bassols. “What’s more, as the Smurf Experience is expected to go on tour around the world, particularly in countries where children don’t necessarily know about the pressure our planet is under, this educational message takes on even more importance.”

A SHOW PARTLY FUNDED BY TAX SHELTER

With a 5 million euro budget, the Smurf Experience is an ambitious immersive show. A fifth of the budget came from Tax Shelter, which expanded to performance arts in 2017. Combining performance with innovative sound, image and set technology, the Smurf Experience corresponds perfectly to the newly expanded Tax Shelter framework. By using this funding source L’Usine à Bulles has collaborated with the DC&J Création cooperative, Tax Shelter specialists Inver, the Theatre de Liège and Theatre Jean Vilar.

The Smurf Experience also relies on the support of several private and public partners. Its main sponsor is Daoust, a Belgian human resources company that was named Business of the Year 2016 (Ernst & Young, L’Écho) and Best Career Transition Company at the HR Excellence Awards 2017. Daoust will be sporting Smurf colours throughout 2018. “The Smurfs are an important source of our national pride. Our collaboration with the Smurfs highlights the Belgian roots our family business holds dear. Beyond this Belgian spirit, this collaboration was a no-brainer as Daoust and the Smurfs share common values such as respect, friendliness and being family-oriented. These values are really at the heart of our famous “Welcome to the Family!” motto explains Giles Daoust, company CEO and recently named Young Top Manager in The Entrepreneur Awards.

Also read: Comic festival unveils great new features this year

BNP Paribas Fortis, as well as other public institutions (the National Lottery, Brussels Region and some of its organisations such as Visit Brussels, the Wallonia-Brussels Federation and the German-Speaking Community) are also lending their support to the Smurf Experience.

AN INTERNATIONAL CALLING

In 2019, the Smurf Experience will set out on a five-year world tour. The sets, the storyline and the technology incorporated in the show were planned so that they can be adapted to a range of audiences around the world. Several interested parties from Europe, the Middle East and Asia have been in touch, before the Experience had even been launched. Peyo’s little blue gnomes have succeeded in the fantastic feat of becoming ambassadors for Belgian heritage around the world.

ONCE UPON A TIME…

It all began on 23 October 1958 in the pages of the Belgian magazine Spirou. Johan and Peewit were the heroes of a comic set in the Middle Ages. A little voice appeared on the 36th page of their ninth story saying, “Can’t you look where you put your Smurfs? You nearly smurfed me!” Then a little blue-skinned gnome popped up from behind a stone. It led Johan and Peewit to the village. The Smurfs had made their début in Peyo’s world. Nobody could have imagined that this modest beginning would mark the start of a global phenomenon. As minor characters in “The Flute with Six Holes”, they could have disappeared after “the end”, but the audience’s enthusiasm made that impossible. From then on, Peyo took them on their own adventures, firstly in short stories in a smaller format, then in a series of full size albums the success of which grew and grew.

Thirty-six albums later, with more than 50 million albums sold around the world, the Smurfs have become international icons of Belgian comics. But these mischievous little blue creatures soon leapt off the pages and onto our cinema and TV screens, and digital platforms. ‘The Smurfs and the Lost Village’ came out in 2017. It was the third feature-length animated film starring Peyo’s mini heroes and the first full-length CGI (computer generated imagery) animation. A new 3D animated series is planned for 2020. The Smurfs also have their own official YouTube channel available in 41 languages. They star in musicals and are special guests at theme parks in Antwerp, Dubai, Malaysia and Moscow (in 2019), and soon they will be heading to China too.

PEYO: A MODEST, SELF-TAUGHT MAN

Pierre Culliford (known as Peyo) was born in Brussels on the 25 June 1928. He had to work from the age of 15, starting out as a cinema projectionist, then moving on to working in a cartoon studio. The studio closed and Peyo decided to move on to comics. He published comic strips in a wide variety of daily papers, but it was difficult at first.

He did not become successful until he joined Spirou magazine. With fellow artists Franquin, Morris and Roba, their work formed a milestone in humorous European comics. After the Smurfs appeared, Peyo continued working on the adventures of Johan and Peewit, as well as Poussy the cat, and he created Benoît Brisefer, a boy with super-powers (known variously as Tammy Tuff, Benny Breakiron and Steven Strong in English). However, the global success of the Smurfs meant they ended up taking up all his energy. He devoted himself to them and their destiny (in all its forms) until his death in 1992. There are qualities that were embodied in Peyo’s art and were key to the success and timelessness of his work: clear storytelling, a poetic sense of humour, an effective style and constant creativity, not forgetting key values which transcend generations such as tolerance, belief in the future and respecting others.

Studio Peyo was founded in 1964 and trained several big names in Belgian comics, such as Derib, Gos and Walthéry. Six illustrators (three of whom were trained by the father of the Smurfs) still carry on Peyo’s work today. One of them is Thierry Culliford, Peyo’s son, who cowrites new stories with Alain Jost and Luc Parthoens. The 36th album, ‘The Smurfs and the Dragon of the Lake’, came out in March 2018.

Some statistics about the power of the Smurf brand

• 700 active licences

• 100 million Schleich figurines sold

• 1 billion dollars of annual revenue generated by selling retail products

• Over 75 million video game downloads

• 1 Smurf Haribo eaten every minute around the world

60 YEARS OLD AND STILL GOING STRONG

The opening of the Smurf Experience on 9 June was one of the key moments in the “Official Year of Smurfs”, which is packed full of events.

• Since 24 March, one Brussels Airlines Airbus A320 has been flying with a Smurf makeover.

• In April, the studio that creates the Smurf comics created a special drawing for the 60th anniversary of the Atomium. It is on display in front of the kid’s sphere.

• On 24 May, the Expo Peyo, an exhibition telling the life story of the great comic artist, opened in the Centre Wallonie-Bruxelles in Paris (opposite the Pompidou Centre). The exhibition is on until 28 October 2018

• On the 19 June, a Smurf mural will be officially unveiled close to Brussels Central Station (next to the Hilton Brussels Grand-Place). A second fresco will be inaugurated in Rochefort.

• On the 31 August, the Smurfs will once again serve as mascots at the Memorial Van Damme athletics event.

• In September they will be guests of honour at the 9th Brussels Comic Strip Festival.

• In October, the Smurfs’ birthday month, (their actual birthday is 23 October), a heritage book about Peyo’s work will be released.

Also read: A lot for comic lovers in Brussels this year

Have you ever been hooked by cartoon strips like Smurfs?  How far you can travel to be part of this experience? Please share your experience in the comments section below!

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Comics Festival unveils great new features this year


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Comic Book Festival
BOZAR © visit.brussels – Eric Danhier

There are not many comics festivals in the world like the now famous Brussels Comics Festival in the European capital. To mark its 9th year, from 14–16 September 2018, the Brussels Comics Festival contains its own batch of novelties. This year the brave Alix is celebrating 70 years of existence and will be honoured right through this weekend dedicated to the 9the art. Since its inauguration in 2010 by visit.brussels, the Comics Festival has come a long way. Launched after a year dedicated to Brussels about the 9th art, each year the Comics Festival welcomes nearly 100,000 visitors and more than 250 comics artists.

Comic Book Festival
Parc de Bruxelles – Warandepark © visit.brussels – Eric Danhier

This year, the Comics Festival will once again be taking up its place in Brussels park where the traditional tents will be pitched over 14, 15 and 16 September coming. Aside from the regular giant balloon parade or the rally of cars drawn from the huts of the greatest comics, the Comics Festival offers lovers of the genre talks, screenings, signings and other activities suitable for all.

Comic Book Festival
Parc de Bruxelles – Warandepark © Visit Brussels – Jean-Paul Remy

For its 9the year, this unmissable event for comics fans has its own batch of new features:

• The courageous Alix will be honoured throughout the festival. From the exhibition poster to the Balloon’s Day Parade, the Gallic hero will be present everywhere.

• There will be two exclusives exhibitions:

o “Alix–The art of Jacques Martin”:This is the show-piece exhibition of this year’s festival. In collaboration with the publisher Casterman and the Royal Museum of Arts and History (Parc du Cinquantenaire), it will be produced by all parts for the Comics Festival. This will bring together around 150 original drawings arranged by topic (historical references, treatment of women and homosexuality, treatment of the imagination, etc.) situated among the permanent museum collections in the Parc du Cinquantenaire and will be on display for 4 months.

Also read: A lot for comic lovers in Brussels this year

o “Live in Fran Disco”–Thierry Van Hasselt/FMK(Wallonia-BrusselsFederation): This exhibition honours the winner of the Wallonia-Brussels Federation Prize for Comics (Prix Atomium 2017), Thierry Van Hasselt/Fremok for his work “Live in FranDisco”.

Comic Book Festival
BOZAR © Visit Brussels – Jean-Paul Remy

• A Smurf balloon will be appearing in the Balloon’s Day Parade.

• An exceptional comics improv contest: “Spirou vs Fluide Glacia: the clash!”In recent months, a curious tension has been noted in the relations between SPIROU and FLUIDE GLACIAL, two monuments of the comics newspaper press. No holds barred, it seems. As a sharp observer of this battle, Thierry Tinlot, former head editor of the two newspapers, has put himself forward as a referee and proposed an improv match during the comics festival! The only weapon of choice: humour! Players and artists will be defending the honour of their respective magazine. We’re talking here about Berco and Munuera siding with Spirou, and Mo/CDM and Ju/CDM with Fluide… Provided, however, this means the two publications don’t mutually destroy one another. This super-original face-off is taking place at BOZAR. In collaboration with the Belgian Professional Improvisation League.

• Lastly, there was one publisher missing from the Comics Festival. A very important publisher from the north of the country: The Comics Festival is proud to welcome Standaard Uitgeverij this year.

Comic Book Festival
BOZAR © visit.brussels – Eric Danhier

Second edition of the Atomium Comic Strip Prizes

Comic strips are an art that has fallen from favour in recent years. It has often proved difficult for professional comic strip artists to make a living from their work. visit.brussels, in close collaboration with the Brussels-Capital regional government, highlights the city’s support for creativity and brings together existing initiatives in awarding mainly cash prizes that will help the winners to finance their work.

Comic Book Festival
Parc de Bruxelles – Warandepark © Visit Brussels – Jean-Paul Remy

In 2017, as part of its 8th edition, the Comics Festival presented the Atomium Comic Strip Prize for the first time. Some 7 prizes, worth a total of 100,000 euros, were presented in September 2017 in BOZAR. Building on this success, the Comics Festival is reliving the experience in 2018, while expanding the concept even further: no less than 9 prizes will be given out for a total amount of 115,000 euros. The sponsor of the second awards ceremony will be French screenwriter Fabien Vehlmann, author of the series “Seuls” and “Spirou and Fantasio”.

Comic Book Festival
Parc de Bruxelles – Warandepark © visit.brussels – Eric Danhier

So if you love comics, then Brussels is place to be for you this September.

Have you ever been at Brussels Comics Festival? Share your experience with your favourite comic characters.

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Comic festival is coming back!

Comic FestivalYou may be 7 or 77, comics lovers enjoy! Comic Festival is back. Where else then in Brussels. Brussels is the comic strip capital and never stops proving it. There is no shortage of possibilities: visiting the museums and exhibitions; strolling around the many specialist galleries and bookshops; heading off to discover the 47 comic strip murals located all over Brussels; and even eating and sleeping comics … there’s plenty to do for lovers of the 9th art! That’s where legends like Tintin took birth and keep enjoying people around world.

Comic stripsIn 2014, Brussels is going to experience a highly colorful weekend from 5-7 September, with its now famous Comics Festival, but also Comics Night taking place in the Parc de Bruxelles, the Balloon’s Day Parade, the Tintin Journal Rally, guided visits and comics exhibitions at the festival and throughout the city. During this one-off weekend, the Parc de Bruxelles will welcome museums, exhibitions, publishers, bookshops, boutiques and signing sessions.

Our paper heroes are everywhere: bookshops, wall murals, exhibitions, art galleries, television, even Hollywood has fallen under their spell: on 21 October 2011 the world premiere of Steven Spielberg’s cinema adaptation of Tintin took place in Brussels whilst the Smurfs, strengthened by their initial success, will be reappearing this summer. The Comics Festival was created in 2010 by the Brussels-Capital Region as the logical continuation of the comic strip themed year organized in Brussels in 2009.

Comic strips lovers will be able to visit bookshops, publishers, museums, exhibitions, boutiques and numerous animations for both adults and children. And similar to the Flower Carpet, this year the Comic Strip Festival is also turning the spotlight on Turkey! As part of the celebrations to mark 50 years of Turkish immigration to Belgium, the not-for-profit association Plateforme 50 is joining forces with the Comic Strip Festival to put on a special program covering the whole weekend: conferences, book-signing sessions, exhibitions, etc. Comic strips from Turkey will be the guest of honour at the 2014 event!

Comic FestivalThis year, the Comic Strip Festival is focusing on the history of the Comic Strip as well as the current scene! Dozens of authors and storywriters will be numerous conferences on a very topical general theme: “When reality and the Comic Strip meet”.  More than a hundred authors will be lining up in the Comic Strip Festival marquees to sign your favourite albums and to unveil their latest masterpieces! The Comic Strip Festival is also a great time to make the most of the many free exhibitions in the marquees, thanks to the involvement of Brussels’ museums (Belgian Comic Strip Center, MOOF, and others), leading Belgian publishing houses (Dupuis, Lombard, Graton, etc.) or independent publishers for you to discover! Plenty of fun and creative activities will delight comic book lovers … there’ll be something for everyone!

On Friday and Saturday evening, the Parc de Bruxelles will be a riot of colour to celebrate the comic strip thanks to a brand new Comic Strip Nights concept! Along the walkways and in the middle of the fountains, several sound-and-light shows will enchant young and old alike.

Balloon’s Day Parade

Balloon Day ParadeFor the seventh consecutive year, the Balloon’s Day Parade will fill the streets of Brussels to the sound of accompanying fanfares. Escorted by a Police parade and folklore groups, the route taken by the Balloon’s Parade will start once again on the Place des Palais, where the public will first of all be able to see the giant balloons representing the different Belgian comic strip characters, ending up at Place De Brouckère.

Tintin Magazine Rally

Comic StripNearly 80 cars and motorbikes depicted in comic strip illustration plates will come to life on Sunday at the Comic Strip Festival! This extraordinary rally will drive around the streets of Brussels before being appraised, on reaching Place des Palais, by a special panel of judges. The cars can then be admired on Place des Palais for the rest of the day.

Tardi and The Great War

As part of the events commemorating the hundredth anniversary of the 1914-18 war, Bozar is hosting a big exhibition dedicated to one of the greatest masters of contemporary comic strip, Jacques Tardi. Well-known for the Extraordinary Adventures of Adèle Blanc-Sec and the Nestor Burma series and for his work on the First World War, in the last thirty years or so he has become a key figure in French language comic strip.

 

Smurfs are coming to Brussels Ice Magic!

Bringing cartoons to life... ice Photo: VISITBRUSSELS/E.Danhier
Bringing cartoons to life… ice Photo: VISITBRUSSELS/E.Danhier

After Tintin it is now turn of the Smurfs. From Friday 24 to Sunday 26 January, the Smurfs will be joining the ice sculpture fun of Brussels Ice Magic for a special weekend that promises to be packed with surprises. Totally dedicated to the world of cartoons, the festival will be inviting a very special guest for the occasion: Smurfette! Plus, for the whole weekend, all visitors who come to the ticket office with a Smurf album will be offered a €2 discount on their ticket. What’s more, real fans of the little blue imps who come dressed up as one of Peyo’s characters will be able to get in to the ice sculpture festival for free. Just this once, even “Gargamel” will be welcome!

Plenty of smurfy activities are lined up!

Cartoons lined up on snow ramp!!  Photo: VISITBRUSSELS/E.Danhier
Cartoons lined up on snow ramp!! Photo: VISITBRUSSELS/E.Danhier

Have you always wanted to meet Smurfette? 

Then save the date in your diary! She will be wandering round the exhibition on Saturday and Sunday at around 11am, 2pm and 3.30pm (unless there are any changes to her busy schedule).

Signing sessions

Throughout the weekend, Smurf albums will be available to buy at the event. And on Sunday 26 January between 3pm and 5pm, the artist Pascal Garray will be signing albums for the first 50 fans to come along with a comic book that they’ve bought at the festival.

Smurf competition

From Friday 24 to Sunday 26 January, when they buy their ticket for Brussels Ice Magic, visitors will be given the chance to enter a huge competition. The prizes include lots of fantastically smurfy gifts for the whole family!

The Smurfs and the enchanting world of Peyo

Of all the heroes of European cartoons, the Smurfs have become some of the most popular on an international stage. Famous all around the world, translated into more than 30 languages, the little blue imps created by Pierre Culliford, otherwise known as Peyo, have had no fewer than 3,500 pages of adventures in 31 albums and 219 short stories. Today, the Smurfs’ world has also been portrayed in films, animated cartoons, educational books and teaching materials, figurines, toys and mobile apps.

Exceptional temperatures on the Place des Palais in Brussels!

Winter has well and truly arrived in Brussels. In fact, on the Place des Palais, temperatures of – 10°C to – 12°C have already been recorded! Maybe that’s something to do with Brussels Ice Magic… Until 9 February, visitors can come inside the thermally insulated pavilion covering 1,100m2 to admire a whole new world of fantasy dedicated to cartoons. For this festival, 25 international artists have transformed 420 tonnes of ice into the most popular and most surprising characters from Belgian and international cartoons.

So far, nearly 60,000 visitors have already been able to admire a series of incredible cartoon heroes and scenes in a wonderfully Christmassy atmosphere, each one even bigger than the last. Some of the icy creations are no less than 7.5m tall.