Tag Archives: USE-IT

Young tourists look for kicks other than waffles

Well, these are maps which are as good as any tourist guide but actually they are so good that they are also souvenir in themselves. That means, when you are visiting a city then in search of a good souvenir, you first get a souvenir in form of a map. And these are no normal maps. These maps are now turning 10. USE-IT, the tourist info for young people, will soon celebrate its first ten years in European capital Brussels. They’re a household name for city maps made by young locals, with no-nonsense tips for how not to be caught as a tourist in Belgium. (Nope, we don’t have fruit on our waffles.)

These maps are starting to conquer Europe, and the research team Expeditions has measured the impact on tourism in the entire network. Does alternative city info really make people move outside of the city centre? Do they stay longer? And what does this imply for the local economy? The results were very positive, and Brussels stands out. 59% of users say they went further from the centre indeed. Desk personnel at hostels and the tourist infos confirm. 86% think also that off-the-beaten track information boosts the investment in the local economy. Furthermore, 14% of the young tourists extended their stay with one or more nights, and nearly everybody (97%) would like to get the same kind of no-nonsense info on their next city trips.

When asked about their best experience in Brussels, the maps’ local tips are mentioned more often than the tourist classics. Highlights include the panorama on top of Parking 58, the vegetable garden on top of the Albertina library, a walk through Molenbeek, going out at Bonnefooi until the morning, and pissing in the public urinal that’s built against Sint-Katelijne church.

The survey ran in the entire European USE-IT network (more than 40 cities) and Brussels came out on top. Of the 4,000 respondents, one out of three had already used the Brussels map. Strikingly, a large number of them (38%) was also motivated to start up a USE-IT map for their own city.

ALSO READ: Travelling to Where Locals Go

“The creative side of Brussels speaks to many tourists’ hearts, and USE-IT embodies that side well. As Alderman for Tourism it’s important that we support young innovative teams. So we’re proud that these city maps have spread out all over Europe from Brussels,” says Philippe Close, the Alderman of Tourism in Brussels.

The USE-IT headquarters is stationed in the Galerie Ravenstein, where it attracts more than 20,000 travellers per year. Apart from all the European free maps, visitors also get tips about nightlife there from the young Brussels volunteers, or they head out together for a walk along the Anderlecht supporters’ bars or the latest genital graffiti in town. Anything but the Manneken Pis.

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Travelling To Where Locals Go

Brussels-based city maps are conquering Europe.  Some tourists can make do with a selfie stick picture at Manneken Pis, but the younger and more alternative kind want to break through the tourist bubble. Where do you guys from Brussels go for free live shows? Where do you lunch? And should we be more careful now, with the attacks and all?

Brussels1The answer is on the USE-IT city map. It shows the way to metal at Magasin 4, lunch at the Albertina library and a coworking space in Molenbeek. “We’ve reached the point where Lonely Planet doesn’t do,” the map makers say. “Those guides are sparsely updated, and they lack those nice tips on how not to stand out as a tourist. For instance: don’t order a waffle with whipped cream and four kinds of fruit, because we Belgians don’t either. And perhaps a mitraillete is more of a Brussels dish than mussels with fries.”

Brussels2The Maps for Young Travellers were first created in Ghent, and since USE-IT moved to Brussels in 2008 (headquarters are at Galerie Ravenstein) the virus has started to spread all over Europe. By now, 41 cities have joined the network, and their number grows fast. USE-IT Brussels has an info desk too, where more than 20.000 visitors drop by per year. They get fresh advice from young Brussels volunteers about nightlife, or they go on a walking tour together along the Anderlecht supporters’ bars or the new genital graffiti. Everything but Manneken Pis.

Brussels3The USE-IT maps now also appear in an app for iOS. Still, the paper maps won’t fade out, not even when roaming costs go down. “Paper is still doing well for travellers. People want to get that overview over the whole city, and a small screen doesn’t suffice. Besides, they prefer to pull a paper map out of their pocket instead of an expensive phone,” says Nicolas Marichal, USE-IT’s editor in chief.

This week, all USE-IT initiatives from the whole of Europe are joining in Brussels for the 2016 European meeting, supported by visit.brussels. “This city will always remain the epicentre. Our info desk and our maps still serve as an inspiration to most startups in the rest of the continent. And we absolutely wanted to get everyone here again, even if only to show how this city has not become that infamous hellhole in March 2016,” Marichal concludes.