Asus has brought back its ZenUI for ZenFone5Z, which it had done away with in its ZenFone Max Pro M1 just a couple of months back, but it promised to keep it as clean and as blot free as possible. Still that hardly mattered in all discussions around the launch of the new flagship smartphone by the Taiwanese giant. In its first impressions Zenfone 5z looks like a good performer. Asus has tried to pump in many things into its body. So as it has positioned itself as competitor to the likes of OnePlus 6 in performance, it has also simultaneously got itself a notched up display to look like Apple iPhone X. Packed in a aluminium body the phone comes in two colours- meteor silver and midnight blue. So, a notched display in 6.2 inches screen size is what makes it look smarter and trendy. Go
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Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho
Read MoreFront cameras of your smartphones are again in focus. Just a year after it upgraded its Zenfone Selfie to launch a new set of diamond cut phones, ASUS has come up with a whole series of Zenfone 4 for selfie addicts. Zenfone 4 Selfie series has already been launched by the Taiwanese maker in other countries and now it comes to India. On Thursday, it launched three models in the ZenFone 4 Selfie series- Zenfone 4 Selfie Pro, the top notch one with a price tag of Rs 23,999 and then there are two models of Zenfone 4 Selfie- one with the dual cameras and another with just single camera. Dual camera version comes at a price tag of Rs 14,999 and single camera version for Rs 9,999. ASUS has also announced to extend its partnership with e-retailer Flipkart and hence these phones will be availabl
Read MoreHonestly enough, I never tried live streaming myself on any social media platform. Never found any occasion to do so, or if there was an occasion, it never came to my mind. Although, before Facebook or Instagram, I had opportunity to go live for my YouTube channel. I would have loved to do that given the number of subscribers, but still I didn't. That makes me really wonder, whether people go live on social media platforms that often! I have indeed seen a few facebookers going live, but not in big numbers. Having said that, I still find it a cool idea to have a smartphone dedicated to live streaming. ASUS has been leader in many technological innovations and now it claims that its Zenfone Live is the first phone to have live beautification technology. So, the idea of phone...
Read MoreThe launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
Read MoreSelfie expert smartphones are selling like hotcakes. Close on the heels of Oppo's plans to launch its F1s Sefie Expert Camera, ASUS has already launched upgraded version of its Zenfone Selfie in India. Zenfone Selfie, launched last year was a huge success for its selfie specific features. After that smashing success ASUS has launched a newer version of the Zenfone Selfie (ZD551KL) in India. Crafted to give selfie habits a makeover, the all-new Zenfone Selfie offers a powerful performance with a Qualcomm Snapdragon 615 processor combined with a 3GB RAM and 16GB memory that is expandable up to 128GB. The Zenfone Selfie also comes with a diamond cut back, beautifully fashioned and aimed at delivering a luxury and designer experience to the user. For a price of INR 12,999, the smartpho...
Read MoreThere seems to be shift in war to capture mid-range smartphone market. With improved technology, focus suddenly seems to have shifted on battery performance. Hence, the day GIONEE advertised its new M5 plus with 5020 mAh battery power, ASUS also launched the advanced version of one of its latest smartphone – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available fo
Read MoreHow often will you be forced to leave your bulky DSLR camera just because you are not willing to carry any bag! And how often will you rue not carrying your DSLR because you could not capture an unexpected scene desirably due to not been able to get too close to the subject! But now, with a smartphone like ASUS Zenfone Zoom you can breathe easier. Phone companies have always been making their cameras smarter and fancier. Adding an optical zoom to the smartphone camera has been always a tough task- physically as well as technologically. Having overcome that challenge ASUS has brought out a real masterpiece. If you are a photographer, you can now afford to forget or even deliberately keep aside your DSLR, when on move. Zenfone Zoom has been designed specifically for high-end photography.
Read MoreBeing a NOKIA addict right from start, I had never tried to change my mobile phone brand. I used to feel that NOKIA handsets are more user-friendly. Hence, I refused to switch over even when Android was ruling the mobile world and people around me were using Android based phones in full flow. Since my bonding was more with original Nokia, hence it didn’t automatically passed on to Windows when it took over Nokia. So much so that I kept cringed to my Nokia C7 even when I had accidentally cracked its screen by pressing it against my hotel room keys kept in back pocket of my jeans sometime back when I was on travel. So, switching a phone itself was a big deal for me, let alone changing the brand. But then I had no options left. It was in this situation that, I was given a ASUS phone to...
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Putting up together an excellent smart phone is not an easy task and putting up and excellent show to launch an excellent phone really needs extra smartness. I never thought that Asus as a tech brand and Zenfone as a smart phone is so popular until I landed at Jawaharlal Nehru stadium in New Delhi on last Thursday. When I had tweeted about the event earlier that day, one of my followers had actually asked- ‘they are launching in a stadium? Great.’ Actually even till then, I had not anticipated it to be that big. Had been to many launches, hence JLN stadium was for me just a venue. I knew Sonakshi (Sinha) was coming but then that’s normal for various launches these days to rope in a Bollywood star to get extra coverage. (view the slideshow) But it was real big. It was not just a f...
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