TripAdvisor is soon going to acquire a full-fledged social media avatar as good as Facebook, Instagram, Twitter and FourSquare. It will create a social media platform for travel and makes restaurant critics, travel experts and influencers of every user. TripAdvisor unveiled a new site and mobile experience launching later this year. Currently in beta, the world's largest crowd-sourced travel platform is evolving to become the most personalised and connected travel community, inspiring and empowering individuals with social assistive tools to plan and book better with relevant advice and information from people and experts they trust. During a preview event in New York organised for press on Sept 17, a demonstration of the new platform revealed that the new TripAdvisor will be optimised ...
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