Tag: road show

USA has always branded itself as a ‘land of dreams’ for travellers around the world. So much so that it even launched a music video ‘Land of Dreams’ by Rosanne Cash and John Leventhal to market itself in potential markets. Interestingly four years after the launch this song still continues to be best showcase for Discover America. But now the dreams are being disseminated digitally as well. At least, that’s what the fourth annual Brand USA mission to India promised. Starting this year, Brand USA, the agency that looks into the marketing and promotion of destination USA in international markets, will commence direct consumer campaigns in the Indian market. These campaigns will be more “digital” in character, with focus on young travellers and undoubtedly many of these campaigns w...