Asus has brought back its ZenUI for ZenFone5Z, which it had done away with in its ZenFone Max Pro M1 just a couple of months back, but it promised to keep it as clean and as blot free as possible. Still that hardly mattered in all discussions around the launch of the new flagship smartphone by the Taiwanese giant. In its first impressions Zenfone 5z looks like a good performer. Asus has tried to pump in many things into its body. So as it has positioned itself as competitor to the likes of OnePlus 6 in performance, it has also simultaneously got itself a notched up display to look like Apple iPhone X. Packed in a aluminium body the phone comes in two colours- meteor silver and midnight blue. So, a notched display in 6.2 inches screen size is what makes it look smarter and trendy. Go
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Right from launch of Zenfone 2 series in India, ASUS has always kept somebody as a close competitor in front of its eyes. I am not sure, whether it works as a strategy to give targets to your team or it backfires as a marketing strategy as it always acknowledges the competitor to be the one who has set the benchmark. Whatever the case might be, but ASUS has still not shied of adopting this trick. But it has changed one thing since launching of Zenfone 2 almost two and half years ago. That time it went on challenging the king straightaway- iPhone 6S Plus. Might be the target consumer for it that time would have been not the iPhone buyers, but those consumers who always dream of an iPhone but were aware that they are not going to have all the money in the world to buy an iPhone. iPho
Read MoreSmartphone makers are getting as obsessed with selfie features as are the smartphone consumers with their phone selfies. Just a few months back ASUS tried to widen the selfie with a 120 degree FOV (field of view) ’wefie’ and now InFocus mobiles have gone a step further with their Vision 3 smartphone which gives you a ‘Dualfie’, where you can capture in a single shot image from both the from as well as the rear camera. Thus when you are taking a selfie, you can also show what is happening in front of you, i.e. behind the camera! What more, this front camera also gives you 120 degree FOV. Only catch might be that the rear camera is 13MP and 5MP dual lens and front camera is 8MP, which some people might feel as just OK with current industry trends. But what needs to be considered is that t
Read MoreHonestly enough, I never tried live streaming myself on any social media platform. Never found any occasion to do so, or if there was an occasion, it never came to my mind. Although, before Facebook or Instagram, I had opportunity to go live for my YouTube channel. I would have loved to do that given the number of subscribers, but still I didn't. That makes me really wonder, whether people go live on social media platforms that often! I have indeed seen a few facebookers going live, but not in big numbers. Having said that, I still find it a cool idea to have a smartphone dedicated to live streaming. ASUS has been leader in many technological innovations and now it claims that its Zenfone Live is the first phone to have live beautification technology. So, the idea of phone...
Read MoreThe launch of Asus Zenfone2 series was for mass and Zenfone3 series was launched for class. The difference was quite striking- in the phones of the new series as well as the launch event. Exactly an year ago launch event for the Zenfone2 series was in Delhi's Jawaharlal Nehru Stadium and the event though hi-tech looked like a mass event. But Zenfone3 was launched in India on Wednesday in a Delhi 5* hotel for a select audience in a fashion show type atmosphere. There was a different feeling altogether for the event, and that applied to the new series as well. (See at the bottom a exclusive video of the event.) ASUS CEO Jerry Shen was there to announce the launch and marking the availability of the latest ZenFone 3 range of smartphones during the Zenvolution event, making India one o
Read MoreSelfie expert smartphones are selling like hotcakes. Close on the heels of Oppo's plans to launch its F1s Sefie Expert Camera, ASUS has already launched upgraded version of its Zenfone Selfie in India. Zenfone Selfie, launched last year was a huge success for its selfie specific features. After that smashing success ASUS has launched a newer version of the Zenfone Selfie (ZD551KL) in India. Crafted to give selfie habits a makeover, the all-new Zenfone Selfie offers a powerful performance with a Qualcomm Snapdragon 615 processor combined with a 3GB RAM and 16GB memory that is expandable up to 128GB. The Zenfone Selfie also comes with a diamond cut back, beautifully fashioned and aimed at delivering a luxury and designer experience to the user. For a price of INR 12,999, the smartpho...
Read MoreThere seems to be shift in war to capture mid-range smartphone market. With improved technology, focus suddenly seems to have shifted on battery performance. Hence, the day GIONEE advertised its new M5 plus with 5020 mAh battery power, ASUS also launched the advanced version of one of its latest smartphone – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available fo
Read MoreTough to review a tablet when the picture is not that rosy for the sector. But will new year bring some change in fortunes? Stats are yet to come out regarding performance during the October-December quarter, but before that, global sales of tablets have gone down for consecutive four quarters, with July-September sales showing a decline of 12.6 percent year-on-year basis. Global shipments of tablets were expected to decline by 8.1% in 2015 as compared to last year. That’s the industry scenario in midst of which Taiwanese IT giant ASUS has launched a new range of its tablets- ZenPads. Actually this is a part of series of launches ASUS has done across its all platforms— including ZenFone 2— in the last few months. And indeed all of them have been impressive, to say the least. Challeng
Read MoreOne might be a frequent flier but it is always a new sight whenever you are up in the air- looking down. Whether you are above the concrete jungles of NCR or Pir-Panjal mountains of Kashmir or over Arabian Sea in Goa- its fascinating everytime. Actually lure of capturing images from window seat during flight pre-occupies my mind so much that I make all effort to choose a window seat during web check-in. Do you do that? Not just that, I always keep in mind the time and direction of the flight (northwards, southwards or whatever) as well so that I am aware of the fact that whether sun will be shining towards my window during the flight and also that to which side of the flight will be anything worth taking a photo falling. That means, while going to Lucknow fro Delhi, I will always lik
Read MoreBeing a NOKIA addict right from start, I had never tried to change my mobile phone brand. I used to feel that NOKIA handsets are more user-friendly. Hence, I refused to switch over even when Android was ruling the mobile world and people around me were using Android based phones in full flow. Since my bonding was more with original Nokia, hence it didn’t automatically passed on to Windows when it took over Nokia. So much so that I kept cringed to my Nokia C7 even when I had accidentally cracked its screen by pressing it against my hotel room keys kept in back pocket of my jeans sometime back when I was on travel. So, switching a phone itself was a big deal for me, let alone changing the brand. But then I had no options left. It was in this situation that, I was given a ASUS phone to...
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