Destination Italy for Travel bloggers

Travel BloggerIt’s called Travel Blogger Destination Italy, and it’s the much-awaited international event signed by TTG Italia which, for the first time in Italy, will put in touch the most influential travel bloggers with tourism sector operators. The appointment is set in Rimini Fiera, on the occasion of TTG Incontri/TTI, the most important international business to business tourism fair.

Spotlights on Travel Blogger Destination Italy, the first great event in Italy that will put in touch the world of travel bloggers/Vbloggers with tourism professionals and that will take place within TTG Incontri/TTI, the main international b2b tourism fair (Rimini Fiera, October 17-19).

blogger at beachAn exceptional event culminating with the arrival in Rimini of 150 national and international bloggers and video makers for three busy days of meetings with operators and training seminars with world renowned speakers.

Through the launch of this new event, once again TTG Incontri confirms its close connection with the market and its trends. In the words of Paolo Audino, managing director of TTG Italia, the company in charge of the organization of the fair: “For quite some time now we have been monitoring the blogger phenomenon and more generally the role that social communities can play in the development of the tourism business. Herein lies the reason why we chose to invite travel bloggers to the exhibition, because they are becoming an increasingly influential component in the decision making processes of tourism consumers and in territorial marketing strategies.”

For the first time at a b2b tourism appointment then, exhibitors will have the chance to get in touch directly with some of the most influential travel bloggers in the world. “This formula – Mr. Audino expounds – is the most suitable for the needs of the tourism industry, because it involves a structured exchange of competences and experiences between travel bloggers and those operators and businesses who wish and manage to tune in with what can no longer be considered a mere trend, but has become a true potential trade component of the tourism product.”

The project is signed by TTG Italia (leading company in information and event organization for business to business tourism) with the project management by Fabrizio Todisco and Emma Taveri, experts in territorial marketing and authors of several other successful projects.

“I believe that today travel bloggers can be considered true professionals of the tourism industry,” Fabrizio Todisco says. “Thanks to Tbdi we will let institutions, travel companies and operators easily get in touch with the world of travel bloggers and maybe even give shape to new and innovative projects through the support of their work and of their ideas.”

Travel Blogger Destination Italy can already count on a tight network of international media partnerships, names that are points of reference for the whole blog scenario: Matador Newtwork, Tripfilms, Travel Dudes, Iambassador, PTBA, Kiss from the world, Instagramers Italia. “Our choice to focus on international best practices – Emma Taveri expounds – is driven by the importance to learn from the leaders of this sector and by the unquestionable need to convey the peculiarities of destination Italy to the top travel influencers of the whole world. Relying on an acknowledged network means providing quality to our operators, because today being a “travel blogger” is no longer enough to contribute to the creation of a successful territorial marketing strategy.

The bloggers will be involved in appointments and speed dates with the exhibitors in order to get to know each other, exchange ideas on projects and new strategies, give shape to new professional collaborations. The training seminars program is also very busy (some examples: Photo for Bloggers and Destination Marketing Managers held by Daniel Nahabedian, MatadorU; Video for Vloggers and Destination Marketing Managers held by Eric Warren, MatadorU e Kelley Ferro, Tripfilms; Writing for Bloggers and Destination Marketing Managers by Joshua Johnson, MatadorU). The program also comprises some jam sessions where international case histories will be presented and networking and entertainment opportunities will be offered. To top up the program, the keynote speeches will allow an exchange with world renowned speakers and an in-depth analysis of the subjects under debate. Some titles: Travel Blogging: from Passion to Profession. The importance of Experience and quality Content in Destination Marketing (by Michael Hodson, Ayngelina Brogan – PTBA -) and The Dream Blogger Trip: People, Timing & Places … How to work creatively together for the best results

(by Laurence Norah, Finding the Universe, and Elizabeth Carlson, Young Adventuress).

Source: TTG Italia
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Nilgiri Mountain Railway celebrates 106th anniversary

NILGIRIS-Mountain railways. Photo: The Hindu
NILGIRIS-Mountain railways. Photo: The Hindu

The 106th anniversary of the heritage Nilgiris Mountain Railway (NMR) services was held in Udhagamandalam (Ooty) on Tuesday, 16th October 2013. Passengers alighting from the train were welcomed with red rose, cake and chocolate by railway officials. Built by the British, NMR train ran on steam engines for a long time. Running between Mettupalayam in Coimbatore and Coonoor covering 41.8 km, it now operates on an oil-fired engine. It is very popular among tourists alike the other mountain railways such as Shimla, Darjeeling and Jogindernagar.

It has been given Heritage Status by the UNESCO. The train shot into fame after the song “Chaiyya Chaiyya” from popular Bollywood film “Dil Se”, featuring Shahrukh Khan, was shot on its roof top.

METTUPALAIYAM – OOTY :

It was in 1854, that the first plans were made to build a mountain Railway from Mettupalaiyam to the Nilgiri Hills. But it took the decision-makers 45 years to cut through the bureaucratic red tape and complete the construction and installation of the line. The line was completed and opened for traffic in June 1899. It was operated first by the Madras Railway under an agreement with the Government.

NILGIRIS-Mountain railways
NILGIRIS-Mountain railways

The Madras Railway Company continued to manage this railway line on behalf of the government for a long time until the South Indian Railway company purchased it. The line was extended to Ootacamund from Coonoor some time in 1908 on the same gauge over a distance of 11 and 3/4 miles at a cost of Rs. 24,40,000. The steepest gradient on this line is 1 in 23 and there is no rack on it as provided between Coonoor and Mettupalaiyam.

Nilgiri_Mountain_Railway_on_Bridge
Nilgiri_Mountain_Railway_on_Bridge

The Railway line from Mettupalaiyam to Ooty is 45.88 km. long and lies partly in Coimbatore District and partly in Nilgiri District of Tamilnadu, on the eastern slopes of the Western Ghats. Mettupalaiyam is at the foothills with an elevation of about 330 meters and Udagamandalam (Ooty) on the plateau with an elevation of 2200 metres. The average gradient of this line is about 1 in 24.5. The gauge is laid to Meter gauge (1000 mm). The sharpest curve on the section is 17.5 degrees. The track is made of 50 lb rails. There are 250 bridges on the section, out of which 32 are major ones and 15 are road over bridges.

There are 16 tunnels between Kallar and Ooty all of which are in excellent condition. The section from Mettupalaiyam to Udagamandalam is provided with stone ballast and the cushion varies from 75 mm to 150 mm. The Maximum permissible speed on Mettupalaiyam-Kallar and Coonoor-Udagamandalam “Non-Rack” system is 30 while between Kallar and Coonoor “RACK” section the maximum permissible speed is 13 kmph.The region covered by the Nilgiri Mountain Railway gets rainfall during the south-west and north-east monsoons. The average rainfall is of the order of 1250 mm at Udagamandalam, 1400 mm at Coonoor and 500 mm at Mettupalaiyam. The Nilgiri Mountain Railway keeps chugging despite the downpour.