Indian travellers are beginning to travel differently as many are no longer content to sightsee their way through numerous destinations in record speed. Evolved Indian travellers want to experience destinations in a deeper way and are embracing new travel styles including the outdoors. Although in nascent stages, outbound travel from India is set to slowly join the adventure travel revolution; that according to a study conducted by Adventure Travel Trade Association (ATTA), has grown by 65% annually since 2009.
In response to this movement, the Active Holiday Company – India’s first outbound adventure touring company, is pleased to announce its partnership with adventure travel giant Intrepid Travel. As a result of this partnership, Indian travellers seeking more from their holidays will now benefit from an unparalleled choice of fun, reliable and responsible adventure holidays.
‘There is tremendous value to be derived from this partnership for both companies – Intrepid offers discerning Indians a new touring style at very competitive prices, while Active Holiday Company is a specialist organization with a deep understanding of the needs of such travellers and travel companies who want to serve this segment’ said Gauri Jayaram, Founder of Active Holiday Company and a cycling, trekking and outdoor travel enthusiast with over 20 years experience in the travel industry.
Intrepid Travel was founded by two Australians who wanted to share their passion for adventure travel with the world. In addition to delivering excellent service to its travelers, Intrepid gives back in any way possible to support local businesses, making travel more ethical and eco-friendly. As one of the largest tour operators in this space, the company now services over 100,000 travellers a year on close to 1000 trips all over the planet. With prices starting from just US$240 for a 2-day trip its average trip price is US$1,400 per person.
‘We are delighted to be increasing our focus in India, a market with much untapped potential for soft adventure travel’ said Jacquie Burnside, General Manager of Emerging Markets for Intrepid Travel, sharing her enthusiasm on the opportunities the Indian market offers. ‘We look forward to sharing our grassroots travel experiences with Indians looking to get off the beaten path and we are excited to be partnering with the Active Holiday Company whose signature Small Group Big Fun trips are the perfect fit for our travel style and philosophy’ she concluded.
The Active Holiday Company is India’s first travel company specializing in creating international vacations that are based on activities like cycling, trekking, marathon races and wildlife adventures, to name a few. The company is committed to delivering eco-friendly, fun holidays that offer unforgettable experiences while supporting local communities. The company is also the official representative of the Virgin Money London Marathon and the Bank of America Chicago Marathon – two of the six World Major Marathons.